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Q: Why do I Need a website? |
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A: Your website represents your business and provides the requisite information about your business to anyone who needs it. By opting for a website, you will be able to target more customers because the reach of Internet is not limited by geographical or political boundaries. |
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Q: Is a website cost-effective? |
A: Websites are probably the cheapest medium of conducting trade and commerce because everything is available on the website. The website itself acts as an advertisement, which means that you can save significantly on advertising on conventional mediums such as Television, Yellow Pages, Billboards, Newspapers, Magazines and others. You also will not be required to spend additional amounts on printing and mailing promotional items because all of these can be sent online directly to potential customers, just by clicking a few tabs. |
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Q: Are websites useful for small businesses? |
A: People prefer buying from large and established businesses and this is why websites have proved to be a blessing in disguise for small businesses. The best thing about a website is that your customers will never know whether yours is a large corporation or a small business. You will thus be able to sell your merchandise as long as you offer the right quality and the right prices. |
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Q: Why not conventional marketing tools such as ads, banners and brochures? |
A: The obvious reason is that the reach of the Internet is far more than traditional marketing tools such as ads, banners, and brochures. A sufficient amount of money is spent on printing them and sending them to the target audience. With Internet, the same can be sent online, just by clicking a few buttons. Another reason is that printed material is often discarded; a website is different because it can be updated anytime to make the latest information available to online visitors. |
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Q: Define E-Commerce? |
A: E-Commerce can be defined as the sale and purchase of products, services, ideas and concepts through the World Wide Web (WWW). It is very similar to retail trade with the only difference that customers can shop without getting up from their chairs and sellers can sell their merchandise without maintaining a real shop. |
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Q: Define a shopping cart? |
A: A shopping cart is a software tool that allows online customers the same convenience that a shopping cart provides a customer in a retail store. Online customers can click on the “Add to cart” after selecting a particular item and continue shopping for other items. When they have finished shopping, they just need to click on “View Cart” and all the selected items will be displayed. They can then pay the bill online and complete their shopping. |
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Q: How do I attract customers to my website? |
A: Most of the traffic to websites is generated through search engines and this is why it is necessary to create a website that is not only user-friendly but is also search engine friendly. Also, try to create an eye-catching website that instantly grabs the attention of casual online visitors. Your website should provide a good surfing experience to online visitors because satisfied visitors are most likely to recommend your website to their family, friends and associates. |
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